KEB Hana Bank’s goal is to guide a new vision & strategy to the bank industry. KEB Hana Bank ‘Gold Club’ was a great example how an ordinary bank become transforming both in digital fields & retail branches.
As the bank industry develops their digital formation to become more agile, customers loose interest in retail branches and do not find a reason to come. KEB Hana Bank’s private bank calls ‘Gold Club’ added design value to their retail branches and differentiated the mood of the space from the ordinary banks.
Providing elevated experience from the visit was the new service KEB Hana Bank tried to achieve from this change.
Project Director : Jonathan Kim
Project Designer : Deulle Min & Jeongahm Eom