Our elephant logo

“Bimbo”, The Steven Leach Group’s logo and mascot is an intrinsic part of our culture.

The back story

Since childhood, elephants fascinated Steven. In 1975, whilst in Singapore, a fortune teller told Steven that the elephant was his lucky animal sign; –Chinese phonetically his name sounds like ‘elephant’. At the same time, Steven had just returned from Jakarta where he coincidently stayed at a hotel which had three elephants with a turbaned mahout sitting atop them as its symbol. Two months later when he opened the Manila office, he thought a stylized version of this symbol would justly represent SL&A, with each of the three elephants representing each of the offices.


Over time the three elephants have now come to represent the values of our firm; Trust, Tenacity and Teamwork.