Through a unique approach, Asahi Group was able to juxtapose their brand identity with their office design. A remarkable feature of the office would be the World Map at the reception area of the office. A World Map was created using hundreds of bottles caps from the five beverage brands owned by Asahi Group, symbolizing the group’s globalization.
In addition, moving past the reception area would bring the user experience closer to the circular bar table. In this bar table design, you can imagine what a real bar would feel like by emulating its aesthetics and visual experience. Last but not least, the color palette deployed throughout the office was inspired by the Asahi Group’s products. There are unique colour schemes in the meeting rooms around the office, which represent the beverages managed by Asahi Group.