NBCUniversal took the opportunity to develop new corporate image with their relocation. Key theme was to re-establish the connection to NBCUniversal’s core business and to communicate the idea of entertainment in an adequate manner. Colors and subdued lighting are reminders of the atmosphere in a movie theatre. The lounge next to the reception is the key hub of the office encouraging collaboration between staff and outside business partners. The entire office space is branded while maintaining a clean practicability for the entertainment company on the forefront of the industry.